FOR IMMEDIATE RELEASE

Electronic Musicians and DJs: If You Don’t Have this “First Aid Kit” You’re Risking Your Career’s Health

CHICAGO, IL–So you’ve pulled an all-nighter polishing your set to perfection, and you’re excited to plug in your laptop and play your latest tracks for the 300 excited, sweaty club patrons crowded around the DJ booth. Suddenly, you realize you’ve got a serious problem: this booth has some unconventional audio inputs and you don’t have the right adapters. Your heart leaps into your throat as you realize it’s 1:00 AM and there’s no way you’re going to find a Radio Shack open at this hour. You’ll need to convince one of the other DJs to take over your slot and beg the promoter to re-book you another night when you’re prepared.

Instead, carry the Electronic Musician’s Emergency Adapters, a “First Aid Kit” that will save the day when you’re faced with a gear-connection emergency. Featuring a set of nineteen audio adapters chosen specifically for the needs of electronic musicians and DJs, it’s packaged in a distinctive red bag and features a clip-on LED light to help you navigate around the rear of equipment in a dark club.

“I never play a show without bringing these along–they’ve saved the day more than once,” says Liz McLean Knight the designer of the Emergency Adapters. Performing live as Quantazelle and DJing as Liz Revision, she came up with the idea when she noticed many of her fellow performers were terrified when they didn’t have the right audio adapters needed to play at a gig. Coming to their rescue, she lent them her adapters from her personal kit. “I felt great when I could help them play, but I realized there needed to be a solution to help musicians and DJs deal with problems like that on their own.” She consulted with a professional audio engineer, selected the contents of the kit, and and designed a package to resemble a medical first aid kit.

Each of the kits contain common connectors such as a 1/8″ stereo-to-RCA cable and RCA-to-1/4- plug adapters, and rarer, but necessary adapters such as two female XLR-to-1/4″-plugs and a 1/4″ stereo splitter. Buying all the components separately could cost up to USD 125.00 (XLR adapters are rather expensive on their own), but the Electronic Musicians Emergency Adapters retail at only USD 65.00, making them well within reach of most musicians and DJs.

The Electronic Musician’s Emergency Adapters are marketed by subVariant Recordings, a division of Initialize Media LLC that, since 2004, promotes quality electronic music and provides essential gear for electronic musicians and DJs. The kits are currently available from Fractalspin.com and Robotspeak in San Francisco, CA.

LINKS:

Product site: http://www.emergencyadapters.com
Fractalspin: http://www.fractalspin.com
Press received: http://www.emergencyadapters.com/press.html
“Getting Booked: Ten Basic Tips for Getting Live Electronic Music Gigs”: http://createdigitalmusic.com/2007/05/03/getting-booked-10-basic-tips-for-getting-live-electronic-music-gigs/

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