Cyber Monday? Nope: Chuck Testa

Hello, friends! Liz here. In case you’re wondering why Fractalspin is not jumping on the Cyber Monday / Black Friday uber-discount-mania bandwagon, it’s because the prices you see here are closely tied to real value.

Mrr?? Ok, let me explain.

I started Fractalspin to share cool stuff with people who are interested in fashion, technology, geekery, edgy electronic music, and the blurry overlaps within and without. It’s been super fun, and so rewarding to meet such a cool group of people who’ve wandered this way from all directions. I feel so lucky to have interacted with you all, and I am grateful for your support. I personally select everything we carry here because I think you’ll like it, and the stuff I choose to carry is special. I seek out interesting people creating innovative things who have committed their time and energy to creating these interesting things.

Now that the gushing gratitude is out of the way, let me share some profiles with you so you see where I’m coming from.

I met Michael Una of Unatronics through a friend and got a tour of his studio. It contained–besides the obligatory monitors and computers–a disco-ball bike helmet and a bicycle that would generate music patterns triggered by wheel-speed. Later, he sends me an invite to an art opening at a show featuring his latest work. His piece involved sitting in a chair with headphones listening to ambient sounds that were supposed to resonate with your brainwaves and create a different state of mind. No, this is not craziness–this is being researched. Since Michael understands electronics, he built his own musical toys, the Beep-It, Beep-It Deluxe, and the Seeq-It.

Love our geek-chic ties? They have come from the mind of Bethany Shorb, aka Toybreaker / Cyberoptix. I met her because while touring as an electronic music producer and DJ through Detroit, I saw her art, performed alongside her, and was intrigued with all the things she does. Fast forward a bit and I learn she’s making cool ties. So it’s obvious: Must. Share. We carry the geekier side of the ties she puts out. BTW: She also doesn’t do mega-sales. For pretty much the same reasons.

Unlike major retailers who negotiate on price as a function of distributor-ship arrangements (boring, I know), here at Fractalspin, it’s not about margins. It’s not about increasing chart digits to make shareholders happy. It’s not about doorbusters or bait and switch action. That makes zero sense.

It’s about giving you something super cool that you probably didn’t know was awesome until just now, and you feel comfortable knowing that we are doing it right.

Take a deep breath. And another. Then think about your gift recipients. What do they need? It doesn’t matter what you paid for it–that’s only a tiny victory in your own mind. Think about what they need that they can’t readily acquire.

Does Chuck Testa need Black Friday deals? Nope.

Keep it local, keep it human-level, keep it authentic.

Totally sincerely, IRL for reals,

Liz McLean Knight

Liz McLean Knight