June 13th, 2008

FOR IMMEDIATE RELEASE

Molecule Keychains Help You Look Smart, Not Lose Keys

CHICAGO, IL – Anyone looking for a solution to the age-old problem of avoiding looking stupid by misplacing their keys need look no further than a line of molecule keychains offered by Chicago-based online retailer Fractalspin.

“I hated looking stupid when I would lose my keys in my pocket, but the distinctive shape of the caffeine molecule makes it so much easier to grab them without looking,” says Caffeine Keychain owner Andrew Lochhead. Apart from the distinctive tactile shape that results from the diagram of the molecule’s structure, their eye-catching design makes it near-impossible to miss one’s keys, whether they’re on the coffee table, lab bench, or desktop.

Besides making their owners look capable as they easily locate their keys, these pewter accessories make their owners look intelligent in other ways too. Molecule keychain owners love and appreciate the beauty associated with science and scientific discovery, both advertising their nerdy inclinations and their embrace of life’s most basic elements.

Fractalspin is an online Chicago-based “geek boutique” with nerdy gear for stylish people, featuring hand-picked stylish stuff, like duct tape wallets, geek jewelry, circuit board notebooks, gaming-related candy and snarky t-shirts.

For more information on fractalspin.com’s other molecule based accessories contact Liz McLean Knight at (877) 481-2629 or pr.fractalspin.com@gmail.com

MOLECULE KEYCHAINS
Caffiene Keychain: http://www.fractalspin.com/x/product.php?productid=201
Testosterone Keychain: http://www.fractalspin.com/x/product.php?productid=200
Serotonin Keychain:http://www.fractalspin.com/x/product.php?productid=199

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FOR IMMEDIATE RELEASE

CHICAGO IL–After you’ve polished off the sour candies inside these little tins shaped like Super Mario Brothers Mushrooms, you can re-use them to store any assortment of small things. Available in three different color / flavor combinations at Fractalspin.com, these Nintendo-licensed candies are perfect for video game junkies, retro-enthusiasts, or anyone who loves cute collectibles.

Apart from Mario himself, the mushrooms from the Super Mario Brothers series are among the most iconic representations of the game. The first SMB was the best-selling game in history, and anyone who grew up in the 80s is likely to have played it in their childhood.

When it’s empty you can use the tin as a case for small things, like paper clips, push pins, a roll of solder, little screws, or bolts. Since 1UP mushrooms can give your character an extra life, these would be great to store pain medications like acetaminophen, allergy pills, or vitamins.

To get to the sour candies inside the tins just pop off the cap of the mushroom. The color corresponds to the flavor choice: raspberry (blue), cherry (red), or apple (green). Each is Approx 3″ high and are available individually at http://www.fractalspin.com/x/product.php?productid=239.

FOR IMMEDIATE RELEASE

Electronic Musicians and DJs: If You Don’t Have this “First Aid Kit” You’re Risking Your Career’s Health

CHICAGO, IL–So you’ve pulled an all-nighter polishing your set to perfection, and you’re excited to plug in your laptop and play your latest tracks for the 300 excited, sweaty club patrons crowded around the DJ booth. Suddenly, you realize you’ve got a serious problem: this booth has some unconventional audio inputs and you don’t have the right adapters. Your heart leaps into your throat as you realize it’s 1:00 AM and there’s no way you’re going to find a Radio Shack open at this hour. You’ll need to convince one of the other DJs to take over your slot and beg the promoter to re-book you another night when you’re prepared.

Instead, carry the Electronic Musician’s Emergency Adapters, a “First Aid Kit” that will save the day when you’re faced with a gear-connection emergency. Featuring a set of nineteen audio adapters chosen specifically for the needs of electronic musicians and DJs, it’s packaged in a distinctive red bag and features a clip-on LED light to help you navigate around the rear of equipment in a dark club.

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